@Steve Gase:
It was indeed animated, every so often 'pictures' would change, sometimes looking like a log cabin, sometimes more like a Victorian cottage. (they didn't just swap out, the change would start at the bottom and 'build' up the walls..someone really put some effort into that thing!)
@tbone321
Like I say I looked at one right up close (like 6 inches away) because I needed to see what it was

, definitely not LCD.. they were tiny RGB LEDs spaced around 1/4" apart (I had meant to take a closeup pic, but forgot)
@chrisatpsu
The brown was made with a combination of red/green/blue
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Not this, but something similar:
ebay.com/itm/181538726928